The Ones Who Walk Away From Omelas Analysis - 1158 Words

The Ones Who Walk Away from Omelas The Ones Who Walk Away from Omelas by Ursula K. Le Guin is a story about the Omelas, which is a utopian society located near a beautiful and shimmering sea. The story begins with the Omelas celebrating the summer festival, which is an annual event involving games and horse riding. This paper is going to address and explain the use of setting and atmosphere, symbolism and point of view in the novel. The use of setting and atmosphere, symbolism, and point of view in the story paints a clear picture of the Omelas utopia society Ursula has used setting and atmosphere to explain and draw a picture of the kind of place the Omelas society live in. The narration from the start to the end is very interesting†¦show more content†¦1). However, certain other cities exist where Omelas citizens can go via trains (par. 3). The story takes place during the start of summer, and the society is presumably advanced and knowledgeable since they are already using trains. The description of the people and their natural state is an indication that the city can only be imagined. For instance, Ursula states â€Å"the people of Omelas are happy people† (par. 4). At the same time, they seem not to be happy at all because they â€Å"do not say the words of cheer much anymore† (par. 4). In a way, the narrator seems to be making contradictions simply because the story is imaginative. Symbolism has been used in the story in several ways and in several variations. The symbols are important because they emphasize specific aspects of the story and enhance the story’s imagery. The fact that Omelas citizens live in a utopia is symbolic, meaning that they live in an ideal or perfect society. The term horse has been used severally symbolizing several aspects including grace, power, nobility, beauty, freedom, and strength. These qualities are also evident amongst the citizens of Omelas indicating a close relationship between the values of citizens and the attributes of the horses. The child and the struggles are symbolic of the sacrifice the Omelas citizens have to take to enjoy the perfection of their loves. TheShow MoreRelatedThe Ones Who Walk Away From Omelas Analysis876 Words   |  4 Pagesof regret and confusion.† The Ones Who Walk Away From Omelas† by Ursula K. Le Guin and â€Å"The Lottery† by Shirley Jackson address the theme of religio us and traditional symbolism.† The Lottery† demonstrates how something that seems so perfect on the outside isn’t all that great on the inside. Symbolism shows the reader that there is a deeper message within the diction. â€Å"The Lottery† addresses the theme more successfully than â€Å"The Ones Who Walked Away from the Omelas† with the greater use of religiousRead MoreThe Ones Who Walk Away From Omelas Analysis1146 Words   |  5 PagesThe role of the individual in a society is marked by the prevailing ideologies as well as political, economic, and social constructs. Ursula Le Guin’s â€Å"The Ones Who Walk Away from Omelas,† opens with an idyllic city where all the restrictions are thrown away to enable people to live joyfully. The narrator discovers that the society does not obey the prescribed laws and regulations celebrating the festival of summer near a shimmering sea. Soon it becomes known that a poor little child becomes theRead MoreThe Ones Who Walk Away From Omelas Analysis1094 Words   |  5 PagesIn the piece The Ones Who Walk Away From Omelas by Ursula Le Guin, she paints a pictur e of this perfect world with little to no consequence. In her description of this world, we can see examples of communal characteristics that set her piece apart from most of the others that we have read. Le Guin writes that being happy from domination of others isn’t something to be proud of (138). When she wrote this, I read it as directly hinting that the lower classes are the imbecile boy that if they allowRead MoreThe Ones Who Walk Away From Omelas Analysis1032 Words   |  5 Pagesperfect world for it’s citizens. Ursula K. Le Guin’s short story, â€Å"The Ones Who Walk Away from Omelas,† is an outstanding piece of literature that talked about a unbelievably perfect society which people’s happiness depends on a child’s misery. When it comes to the topic about the morality of whether the suffering of a child is worth the happiness of many people, most people will readily agree that it isn’t morally permissible that one person is humiliated and tortured for the sake of the people’s happinessRead MoreThe Ones Who Walk Away From Omelas Analysis1266 Words   |  6 Pagesbadness of the consequences (Smart, 2006). The short story The Ones Who Walk Away from Omelas provides an account of a fictional utopia built upon the suffering of a single child, and is often used to explore the ideas of Utilitarianism. The story probes the idea of Utilitarianism and sheds light on both positive and negative implications. The author begs the reader to make his own decision regarding the fictional dilemma, and in doing so one can’t help but think about the non-fictional world we liveRead MoreThe Ones Who Walk Away From Omelas Analysis706 Words   |  3 Pagesdiscussion to articulate our understanding of a repressive ideology, and express its meaning with our own words. Therefore, the scene I chose from the story â€Å"The Ones Who Walk Away from Omelas† is: â€Å"For instance, how about technology? I think that there would be no cars or helicopters in and above the streets; this follows from the fact that the people of Omelas are happy people. Happiness is based on a just discrimination of what is necessary, what is neither necessary nor destructive, and what isRead MoreThe Ones Who Walk Away From Omelas Analysis718 Words   |  3 Pages In The Ones Who Walk Away From Omelas, the writer has left it up to the reader interpretation of the townspeoples actions.There are those who, upon learning the tragic reality of what goes on in Omelas simply cannot handle what they know to be true and refuse to accept it so they leave never to return again. But the most disturbing group of people are those who see what is happening and do absolutely nothing. We will talk about this town, but most importantly, what is it that could be happeningRead MoreThe Ones Who Walk Away From Omelas Analysis1050 Words   |  5 PagesCould one give a justificat ion for making an innocent individual suffer just to preserve the happiness of the greater good? In the story â€Å"The Ones Who Walk Away From Omelas† by Ursula Le Guin, the life of a young child is ignored and imprisoned in order to make others happy. This specific situation in Omelas can be approached in one or two ways, including either the deontological view or the utilitarianism view. However, the proper ethical dilemma relating to the city of Omelas would be the deontologicalRead MoreAnalysis Of The Ones Who Walk Away From Omelas1762 Words   |  8 Pagesexceptional literary work, the job of film makers gets easier. In this case, such a piece comes in the form of Hugo Award winner â€Å"The Ones Who Walk Away from Omelas,† a short story written by Ursula K. Le Guin, who was inspired by Philosopher William James’s quote: â€Å"One could not accept a happiness shared with millions if the condition of that happiness were the suffering of one lonely soulâ⠂¬  (James, 330). Full of hidden meanings and contradictory feelings, this narrative possesses the qualities to captivateRead MoreLiterary Analysis: The Ones Who Walk Away from Omelas Essay2374 Words   |  10 Pages 1 May 2012 Deceit of the Utopia: Analysis of â€Å"The Ones Who Walk Away From Omelas† by Ursula K. LeGuin What is one to make of the city of Omelas? It is a fantastical place so transcendental that the author herself struggles to properly detail its majesty. Omelas has everything— it is beautiful, technologically advanced, and bears no need for organized religion. The atmosphere is rich with music, festivities, and orgies. And even with all this excessive indulgence, the people manage

Questions On Start Writing Papers - 736 Words

Montgomery Inman 11--15 P. 7-8 How to: Procrastinate Writing Papers Every week I have the same routine for projects or tests. I get assigned one of those dreaded assignments, and everyday I think about how important it is. Even if it’s extremely important, I can’t bring myself to do it. Then the day before its due I get a panicky feeling in my stomach and try to do it in a couple of hours, when I should ve spent a couple of days working on it. This is called being a procrastinator. One of the most common things I procrastinate doing is English essays. As a matter of fact I am procrastinating doing this essay right now. Procrastination trains the mind to process and work faster, in a short period of time. The more someone procrastinates, the more there mind is used to working under pressure and in a time limit. This could help a person later in life to make good decisions in a short amount of time. Also it helps the mind think more creatively Being a procrastinator of essays is pretty easy, but there are a few steps and a few characteristics needed to be one. Being a procrastinator requires a couple different characteristics. One of which is being optimistic. A procrastinator is optimistic about his or her ability to complete a task in a short amount of time. Being an optimistic procrastinator is also usually associated with expressions of thought that everything is under control. For example, the procrastinator might get assigned a paper and have to do it in ten days,Show MoreRelatedTypography and Professional Nursing1511 Words   |  7 PagesPhilosophy of Nursing† In this week’s Assignment, you will draft a formal paper expressing your personal philosophy of nursing. In this paper, you will provide a framework for your personal practice of nursing and reflect on why you chose nursing as a profession. Your paper will define how you interact with patients, family members, other nurses, and other health care professionals. Since this is your first formal paper for the program, be sure to use the resources listed below to ensure you areRead MoreNursing Philosophy Essay1747 Words   |  7 PagesPhilosophy of Nursing† In this module’s Assignment, you will draft a formal paper expressing your personal philosophy of nursing paper. In this paper, you will provide a framework for your personal practice of nursing and reflect on why you chose nursing as a profession. Your paper will define how you interact with patients, family members, other nurses, and other health care professionals. Since this is your first formal paper for the program, be sure to use the resources listed below to ensure youRead MoreEmergent Literacy658 Words   |  3 Pagesyoung child interacts with books and when reading and writing, even though they could not read or write in the usual sense of way. Emergent literacy is a process that takes place over the timeframe from birth until a child can read and write in what we think to be a standard sense. The key to term literacy is the consistency of all parts of language: speaking, listening, reading, writing, and viewing. Some people believe that, up until a child starts school he/she will first learn to read and then learnRead MoreEssay On Meta Description786 Words   |  4 Pagesmeta title Find better and more professional research paper writing services meta description Use our research paper writing services and you will get a good-quality research paper at a fair price that contains no plagiarism and that you may hand in as your own. 2. Research paper All of our research paper writing departments have something in common. They are all staffed by degree-holding specialists, they all work in our official offices, and they are all full time workers. These facts mayRead MoreGuidelines For A Strong Essay915 Words   |  4 Pagesimportant to write essays because it helps to further develop your writing skills. If you continue to write essays, journals etc. you learn to express yourself, by not physically saying anything which can be hard. Everyone needs to know the process to writing a strong essay, because you never know when you might have to do something for your job. Without utilizing these tools and remembering them could hinder your success. We use writing everyday whether it be texting, emailing or homework official andRead MoreWriting For Change The World900 Words   |  4 PagesWriting is Stupid This is stupid! Why do we even have to write essays, what’s the point? How do I even start this? That is what my writing and thought process consist of. I complain and procrastinate until the last minute, that’s why this is being done the night before the due date. I’m just like many other students according to Gary Goshgarian introduction to Anne Lamott’s article, â€Å"Getting Started†, whose â€Å"biggest writing challenge is simply getting started† (Goshgarian, 94). Along with many ofRead More Process Analysis Essay for Writing Papers648 Words   |  3 PagesAnalysis Essay   Ã‚  Ã‚  Ã‚  Ã‚  When writing a paper it can be very difficult unless you break it up into sections. When I had to write my first paper I felt like a man on a desert island all alone without a clue on how to do anything. But with the help of a few teachers they taught me how to survive on the island of writing papers. What the teachers taught me was that just like everything in life it needs to be taken in steps. The steps they taught me still apply to the papers I write to this day.   Ã‚  Ã‚  Ã‚  Ã‚  TheRead MoreSmoking Bans645 Words   |  3 PagesReflections on Writing Composition 1 Kimalon Golston Professor J. Novak CM107-21: College Composition 1 June 18, 2014 1. Did you meet your goals? As I look back on how I first started in my writing class I thought okay, what and how do I get started on writing in a journal and what do I put into words about what I need to write about. It was a struggle for me and I thought to myself you have to put a plan in action to meet the goal I had set for myself. 2. Did youRead MoreThe Pros And Cons Of College Writing1004 Words   |  5 Pageshigh school?† College freshmen usually struggle with the transition from high school writing to college writing. They do not know that the writing in college has a lot of differences. They also do not know that college writing has different rules. These students get confused with these rules. There are many other reasons cause these struggles. There are different styles in writing, for example: In college writing in college need to be done with at least two pages or more unlike in high school whichRead MoreWhy You Be So Complex And Open877 Words   |  4 Pages Writing, oh, writing why must you be so complex and open to discussion? This question constantly pops up into my head at every instance in which I strike the keyboard on MacBook Pro. As I’m writing this essay I’m questioning my word choice and the stream of ideas that enter my mind at a rate that I cannot control. Which one is good? Which one is bad? It would be rather easy to write each individual essay with an exact prompt and guideline that the professor provides to ensure the correct ideas

Math Self-efficacy Free Essays

Math Self-efficacy 1 Running head: SELF-EFFICACY AND STANDARDIZED TEST PERFORMANCE Accepted for publication in the Journal of Educational Psychology. This version may slightly differ from the published version. Does Math Self-efficacy Mediate the Effect of the Perceived Classroom Environment on Standardized Math Test Performance? Lisa A. We will write a custom essay sample on Math Self-efficacy or any similar topic only for you Order Now Fast University of California, Riverside James Lewis University of California, Riverside Michael J. Bryant California Institute of the Arts Kathleen A. Bocian University of California, Riverside Richard A. Cardullo University of California, Riverside Michael Rettig University of California, Riverside Kimberly A. Hammond University of California, Riverside Math Self-efficacy 2 Abstract We examined the effect of the perceived classroom environment on math self-efficacy and the effect of math self-efficacy on standardized math test performance. Upper elementary school students (n = 1163) provided self-reports of their perceived math selfefficacy and the degree to which their math classroom environment was masteryoriented, challenging, and caring. Individual student scores on the California Standards Test for Mathematics were also collected. A series of two-level models revealed that students who perceived their classroom environments as more caring, challenging, and mastery-oriented had significantly higher levels of math efficacy, and higher levels of math efficacy positively predicted math performance. Analysis of the indirect effects of classroom variables on math performance indicated a small significant mediating effect of self-efficacy. Implications for research on self-efficacy and the perceived classroom environment are discussed. Math Self-efficacy 3 Does Math Self-efficacy Mediate the Effect of the Perceived Classroom Environment on Standardized Math Test Performance? In the current high-stakes testing environment, any attribute of a student that positively influences achievement is of interest. The degree to which a student believes that he/she is capable of performing specific tasks, referred to as self-efficacy, is particularly relevant given that self-efficacy has been argued to have powerful effects on achievement behavior (Bandura, 1986). Those with higher self-efficacy are proposed to have higher aspirations, stronger commitments to their goals, and recover more quickly from setbacks than those lower in self-efficacy. Beliefs in one’s efficacy can vary across academic subjects (e. . reading vs. writing) and self-efficacy for mathematics has received close attention. Students with higher math self-efficacy persist longer on difficult math problems and are more accurate in math computations than those lower in math self-efficacy (Collins, 1982; Hoffman Schraw, 2009). Math self-efficacy is also a stronger predictor of math performance than either math anxiety or previous math experience (Pajares Miller, 1994; Pajares Miller, 1995, respectively) and influences math performance as strongly as overall mental ability (Pajares Kranzler, 1995). The demonstrated importance of self-efficacy in academic achievement has provoked widespread interest in specific factors that affect a student’s self-efficacy beliefs. Bandura’s (1997) social-cognitive theory proposed that self-efficacy is most strongly affected by one’s previous performance and research largely supports this (Chen Zimmerman, 2007). His theory also suggests that self-efficacy is affected by observing others (e. g. watching peers succeed at a task), verbal persuasion (e. g. encouragement from parents and teachers), and interpretation of physiological states (e. g. Math Self-efficacy 4 lack of anxiety may be a signal that one possesses skills). Although several studies indicate that manipulating features of learning environments along these theoretical premises has immediate and detectable effects on self-efficacy (Schunk, 1982, 1983, 1984; Schunk Hanson, 1985), it seems possible that students’ perceptions of their learning environments also affect their efficacy beliefs. Ames (1992) argued that learning environments may not provide a common experience for all students and that students’ subjective interpretations of their environment determine how they respond to it. For example, a teacher might be described by an objective observer as helpful, but if a student perceives him/her as unhelpful, then the perception of unhelpfulness will guide the students’ behavior more than the teachers’ actual helpfulness. Focusing on perceptions of the classroom environment is consistent with Bandura’s (1997) theory, which suggests that self-efficacy is influenced by how an individual interprets relevant information. For example, a student might interpret a perceived unhelpful teacher as evidence that he/she lacks ability. In the current study, we focus on three aspects of the perceived classroom environment that affect self-efficacy: Mastery-orientation, Challenge, and Caring. The degree to which students perceive their classroom environment as one that encourages mastery versus performance goals has been prominently studied (Ames, 1992; Dweck, 1986; Maehr Nicholls, 1980, respectively). Classrooms structured around mastery goals emphasize effort and the intrinsic value of learning; students who adopt mastery goals are more likely to believe that effort leads to success (Weiner, 1979) and display positive attitudes towards learning (Ames Archer, 1988). In contrast, classrooms structured around performance goals emphasize ability and competition Math Self-efficacy 5 between peers; students who adopt performance goals are more likely to use shallow learning strategies (Meece et al. , 1988) and avoid challenging tasks (Dweck, 1986). Although both of these classroom goal structures theoretically influence the achievement goals that students adopt, only mastery goal structures are consistently related to selfefficacy. Several studies have found that students who perceive their classroom environment as more mastery oriented have higher academic self-efficacy (Dorman, 2001; Friedel et al. , 2007; Middleton Midgley, 1997), whereas performance oriented classrooms have been found to be unrelated, positively related, and negatively related to self-efficacy (Friedel et al. , 2007; Wolters et al. , 1996; Schunk, 1996, respectively). Studies using path analysis have also found that self-efficacy mediates the influence of mastery-oriented classrooms on performance (Bong, 2008; Greene, Miller, Crowson, Duke, Akey, 2004). In particular, Wolters (2004) found that mastery goal structure had a significant positive effect on students’ math grades, but when math self-efficacy was included in the model, the effect of mastery structure on course grades became nonsignificant. The degree to which a classroom environment is perceived as challenging also influences self-efficacy. A challenging environment is one in which students are provided with progressively difficult tasks as their proficiency increases. Vygotsky (1978) argued that challenge is essential for intellectual development and Grolnick et al. 2002) proposed that individuals are born with a need to test their abilities and master their environment. Accordingly, evidence indicates that students enjoy learning when tasks are challenging (Zahorik, 1996). Although challenge has been most prominently discussed as an important facilitator of intrinsic motivation (e. g. Malone Lepper, Math Self-efficacy 6 1987), some researchers suggest that it als o leads to stronger beliefs in one’s academic abilities (Meyer, Turner, Spencer, 1997; Stipek, 2001). Participating in challenging activities allows students to notice their incremental improvement in a subject, which increases feelings of self-competence. In support of this, Gentry and Owen (2004) reported that middle and high school students who perceived their classroom as challenging were more likely to have higher academic self-efficacy. Similarly, Meyer, Turner, Spencer (1997) found that fifth and sixth-grade students who were characterized as â€Å"challenge-seekers† had higher math self-efficacy, while students who were characterized as â€Å"challenge-avoiders’ had lower math self-efficacy. Finally, the degree to which students perceive their classroom as a caring environment also has an important influence on self-efficacy. In a caring classroom (also referred to as Teacher Involvement: Newman, 2002; Personalization: Frasier Fisher, 1982), the teacher expresses personal interest in students, provides emotional support, and generally creates a comfortable atmosphere. Murdock and Miller (2003) suggest that students who perceive their teachers as caring are more likely to view themselves as academically capable and set higher educational goals for themselves. Positive relationships between students and teachers provide a critical developmental resource for children; students are more likely to seek help when they need it and develop a wide range of competencies when they feel emotionally supported by their teachers (Crosnoe, Johnson, Elder, 2004; Pianta, Hamre, Stuhlman, 2003). Accordingly, evidence suggests that students who perceive their teachers as more caring have significantly higher academic self-efficacy (Murdock Miller, 200; Patrick et al. , 2007). Pianta et al. (2008) also found that fifth-grade students had higher performance on math tests when Math Self-efficacy 7 their classrooms were rated higher in emotional support. In addition, the effect of emotional support on math achievement was larger than the effect of quantity of math instruction. The authors noted that, â€Å"this is especially interesting because math is perhaps not a subject where teacher-student relations are as much a focus,† (Pianta et al. , 2008, p. 389). In summary, math self-efficacy appears to play an important role in math achievement and mediates the influence of mastery-oriented classroom environments on math achievement. Global academic self-efficacy also seems to be positively affected by caring and challenging classroom environments. However, several issues remain unclear. Little is known either about the influence of caring and challenging classroom environments specifically on math self-efficacy or whether math self-efficacy mediates the influence of challenging and caring classroom environments on math achievement. Further, virtually nothing is known about the relationships between math self-efficacy, perceived classroom environment, and achievement in the context of standardized math test performance. These are important gaps in the literature in light of the No Child Left Behind (NCLB) Act of 2002 that requires all students to take standardized math tests annually in grades 3 through 8 and once during high school. Scores on these tests are increasingly being used for â€Å"high-stakes† purposes that affect both students and teachers. According to the National Center for Fair and Open Testing (2007), standardized test scores of fourth, fifth, and sixth graders can be used for the following purposes in California: to place students into instructional groups (e. . remedial or special education programs), determine school eligibility for federal funding, make decisions about whether principals, Math Self-efficacy 8 teachers, and staff are offered continued employment, and determine whether or not teachers get bonuses. Several researchers have argued that the implementation of NCLB has led to a focus on testing and evaluation that permeates the school environment (Meece, Anderm an, Anderman, 2006; Ryan et al. , 2007). It is important to examine how student motivation (e. g. elf-efficacy) and classroom environments are related to one another in this legislated performance-oriented environment. In the current study, we predicted that math self-efficacy mediates the influence the perceived of classroom environment on standardized math test performance (Figure 1). Specifically, we predict that students’ perceptions of the degree to which their classroom environment is mastery-oriented, challenging, and caring has a direct and positive influence on math self-efficacy, and math self-efficacy has a direct and positive effect on student performance on standardized math tests. Each of these three aspects of the classroom environment will positively affect self-efficacy for the following reasons. Mastery-orientation will have a positive influence on math self-efficacy because environments that encourage students to take pride in their effort and value learning for its own sake, rather than simply emphasize the importance of good grades, will allow students to feel more confident in their ability. Challenge will also be associated with higher math self-efficacy because being afforded the opportunity to progressively master tasks that are slightly beyond one’s current capacity allows a student to observe his/her own progress and gradually increase beliefs in his/her ability. Finally, caring will have a positive influence on math self-efficacy because Bandura (1993) argued that affective processes affect self-efficacy. In particular, environments that arouse anxiety and other negative emotions have a negative affect on efficacy beliefs (Usher, 2009). We Math Self-efficacy 9 hypothesize that environments in which teachers take a personal interest in and emotionally support students are less likely to arouse negative emotions than environments in which teachers are impersonal and emotionally disconnected, and therefore caring environments will positively affect self-efficacy. Methods Participants The 1,163 participants in our study were fourth, fifth, and sixth graders who attended elementary school in an inland southern California suburban school district during the 2005-06 and 2006-07 academic years. The schools were located in low to middle income neighborhoods, with 59% (n = 682) of our participants receiving free and/or reduced lunch. Participants came from 88 separate classrooms. The mean cluster size was 13. 22 (SD = 5. 95) and ranged from 2 to 25 students per classroom. The majority of our sample consisted of Latino/a (62%) and Caucasian (31%) students and other ethnic groups included African American (4%), Asian (1%), Pacific Islander ( How to cite Math Self-efficacy, Papers

Evaluation and Decision in Social Media Marketing - Free Samples

Question: Discuss about the Evaluation and Decision in Social Media Marketing. Answer: Introduction Dealing with the goods in the modern world has been made easy through the utilization of social media to advertise their items. Web-based social networking goes about as an outlet, which enables the organizations to advertise their administrations and items at no cost. Because of this, the online networking gatherings help to achieve a vast client base and have turned into a central point for a period of the recent fifteen years. This brings the query to organizations and associations, is web-based social networking a justified advertising apparatus? Each market on the planet encounters a considerable measure of rivalry from the advertisers, and consequently, the organizations ought to embrace vital manners by which to fulfill the requests of the clients. Marketing through social media involves the utilization of web-based social networking locales to reach to the clients and create item awareness (Zikmund Babin 2015). Web-based social networking displaying includes the process where the online advertisers achieve the objective clients through web-based social networking systems. This includes the utilization of sites and systems, which are legitimate with a specific end goal to draw in the gathering of people correctly. The utilization of web-based social networking showcasing is less expensive, and the procedure seems lucrative. Web-based shopping includes a computerized arrangement of shopping where the advertisers utilize requests through the assistance of the web. Most of the general population tends to buy most items in online forums because of the increase of individuals who live in urban zones and the congestion in many urban communities throughout the world. The research topic is to find the effect of social media in creating the brand image from the diverse customers viewpoints. We can find if gender affects the perception of goods displayed in the internet especially in social media. Following is a number of research questions related to the research topic. What are the statistical characteristics of consumers? How many buyers are familiarized with the product through social media? How strong is the brand viewed because of vigorous advertisement through the social media? How are both the male and female consumers choice of brand affected by the advertisements shown through the social media? How many buyers contact the organization on seeing the advertised brands? Importance of the Research Topic The research topic applies to the advertising techniques that can be developed and carried out by the business in the modern world. Consequently, the research topic is fascinating since the current research and studies do not particularly address the gender impact on the apparent brand picture by the organizations. Advertising through the internet will definitely benefit a business organization if used in the right way (Bamman et al 2014). Advertisements increases customers awareness of a particular brand and is therefore a necessary thing for businesses around the globe. Moreover, there are different new worldwide brands built up, whereby the new organizations can likewise depend on the online networking to build up a marketing strategy to focus on their objective clients appropriately. The research topic is extremely significant in the advertising methodologies particularly in creating and executing business in the bigger world. It does not just investigate the examples of the utilization of online networking but also looks at the gender effect in making the brand mindfulness for the business. It is basic for the vast and universal organizations to comprehend the methodologies in which they have prevailed with regards to keeping up contact with their customers and supporter in online networking and also making a positive effect in the general public (Hair Lukas 2014). This has additionally tested the new organizations and associations in building up a promoting technique to achieve the market and the clients in the correct way. Outcomes of the Research There are some outcomes expected from the report. These are summarised below: The statistic profiles of the customers utilizing online networking can be dissected through their sex, age, level of education, pay level, and conjugal status. It is expected to see that there are more customers who are substantial clients of online networking if they are young, mainly below 30 years of age. It is anticipated to see that both female and male shoppers will probably buy an item after they see the commercial or other advertising materials postured on the social media. It is anticipated to see that, a vigorous social media advertisement system results to a high level of awareness about the brand and in return a high level of sales.. It is expected to see how gender affects the perception of the brand displayed on social networks. Specifically, it is more probable for a female to see a higher brand picture when the business has an enormous advertising effort using online networking. This is frequently the situation when the worldwide brands now are utilizing the social media to advance their image picture. Along these lines, the statistic profiles are the key determinants clarifying the objective shoppers on the social media, and it will probably achieve female buyers by utilizing the web-based social networking. The utilization of web-based social networking in the business condition has turned out to be exceptionally valuable particularly to the business visionaries as it provides openings, which apply to each type of business. The online networking locales, which are utilized as a part of business wanders, include: WhatsApp Facebook Twitter LinkedIn Google+ The clients can take an interest in user created contents in these social media sites. The web affects the dialog on the connection between web displaying in online networking since the member should be a part of the social webpage or essential to comparative locales. There are benefits related to the utilization of online networking, contrasting with the customary methods for marketing communication, for example, daily papers, TVs, radios, and so forth (Kaplan 2012). Social media platforms are viewed as successful. Advertising through the internet, specifically the social media costs substantially less for the advertising materials to achieve the big market. The improvements in modern technology have made most organizations and associations depend vigorously on the utilization of social media to expand the market for their items and achieve the objective market. The utilization of online networking has brought a ton of advantages unlike the conventional techniques for advertising, w hich involved daily papers, radio, TVs among others (Sanders 2013). Social media has surprised the world because of the progression in the adjustments in innovation, which has likewise pulled in the vast majority, from the youth to the old, regardless of the statistic aspects. Organizations can now obtain a large market through advertising through the social media. Social media users can now communicate with organizations directly or indirectly after viewing brands displayed in the social media network (Keegan Rowley 2017). It is apparently right to state that online networking has affected most organizations everywhere throughout the world and has been welcomed warmly by all classes of individuals (Vinerean, Dumitrescu Tichindelean 2013). Most organizations, which are practicing the utilization of online networking, have succeeded incredibly, since they can achieve a bigger client base and have affected the business people as well. References. Babin, B.J. and Zikmund, W.G., 2015.Essentials of marketing research. Nelson Education. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Keegan, B.J. and Rowley, J., 2017. Evaluation and decision making in social media marketing.Management Decision,55(1), pp.15-31. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66.